About

Fitness

Service

Online Exercise Classes

Category

Marketplace

Purpose

Livefit aimed to support exercise teachers struggling during the pandemic while promoting safe health practices. The initial idea was a “workout Tinder” connecting fitness instructors with individuals interested in affordable live/online classes from home via subscription. However, a key hypothesis questioned the demand: why would people pay for live classes when free workout videos are widely available online?

Shadowing

Research revealed that live online fitness classes offer a unique, humanized interaction between teachers and students, creating special experiences during the pandemic. Market analysis highlighted students practicing in diverse home settings and a lack of affordable platforms offering a variety of live modalities, uncovering a niche opportunity.

Mvp

To launch the MVP, Livefit organized its first experimental class via Google Meet, with a teacher and students from different states in Brazil exercising together for an hour. An Instagram account was created to build credibility and attract participants. Within one week, the class was successfully conducted. Feedback from qualitative research with students was used to enhance future sessions.

Teachers

We contacted approximately 33 professors via instagram, showing a summary of the company and that we were hiring. For interested teachers, a contact was made via whatsapp for more details such as: class time, fees, platform that would be used and modality to be taught.

Students

Fitdance was chosen as the modality to attract students. About 120 people were invited to a free trial class through WhatsApp, Facebook, and Instagram groups. The teacher also promoted the class via their Instagram with tailored posts to boost visibility. Interested students were added to a WhatsApp group for easy communication and to share the class link.

 

Our business model was a subscription of R$20.00/month per modality, giving the possibility of a weekly class. 

The teacher in this modality earned 100% of this amount, with Livefit being a facilitator for the teacher and student.

Key metrics

Classes
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Students
+ 0
Teachers
0

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